1. First 2. Third 3. Fourth 4. Fifth

1. Logos 2. Symbols 3. Jingles 4. Tag lines

1. Punch lines 2. Tag lines 3. Messages 4. Slogans

1. Logo 2. Slogan 3. Tag line 4. Symbols

1. Awareness 2. Recall 3. Identity 4. Image

1. Visible 2. Believable 3. Reasonable 4. Invisible

1. Brand 2. Category 3. Product 4. Service

1. Marketing 2. Commercial 3. Social 4. Promotion

1. Communication 2. Variety 3. Positioning 4. Placement